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Description
Crystallizing Public OpinionFamed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations
Famed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies.Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays -- whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. -- cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers.
Binding Type: Paperback
Publisher: Dover Publications
Published: 10/16/2019
ISBN: 9780486836584
Pages: 144
Weight: 0.35lbs
Size: 7.90h x 5.00w x 0.50d
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Product Reviews
★★★★★ 2
Not a durable toy.
This only lasted a few minutes before it was destroyed by our dog. Not made well for chewing.
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Reviewed in the United States on May 12, 2026
★★★★★ 1
not very sturdy for puppy chewer
The toy was large and it seemed to be made of good material, I was very excited to get this toy for my puppy, but the toy did not even last 24 hours. I was very disappointed. If you buy this product watch your puppy/ dog very carefully so they will not swallow any of the plastic or stuffing
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Reviewed in the United States on November 8, 2024
★★★★★ 4
Not good for aggressive chewers
My pup really likes the noises but it took him less than a day to destroy it. (He’s only 8 months old old)
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Reviewed in the United States on June 28, 2025
★★★★★ 5
Great for fetch!!
Great for playing fetch with our labs and holding up well with our super chewers. Gnawsome toys are the best!!
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Reviewed in the United States on May 10, 2020
★★★★★ 3
For me this was a waste of money.
I doesn't bite well to my skimmer opening eventually the current will spin it out of angle. I would never buy another one. Maybe its because my opening it tile so it can't bite it hard enough when expanded.
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Reviewed in the United States on October 20, 2024
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